Client Overview
EvolutIQ is a technology company that helps enterprises accelerate digital transformation through its low-code/no-code platform, EIQ. By connecting data, systems, AI, and processes, EvolutIQ enables businesses to automate complex workflows and improve operational efficiency at scale.
Challenge
Despite having a strong product, EvolutIQ struggled to engage senior decision-makers at large enterprises. Both the sales and marketing teams found it difficult to gain traction, traditional outbound efforts and generic digital campaigns weren’t effective for either new account acquisition or moving existing opportunities forward. They needed a more personalized and focused approach to reach the right people with the right message.
What We Did
We brought the sales and marketing teams together to:
- Identify and prioritize key enterprise accounts based on intent data and firmographics
- Research each account to understand specific challenges and buyer roles
- Adjust messaging to match the context and needs of each account
Once aligned, we rolled out a personalized, event-led ABM program to build stronger connections with the target accounts.
Key Initiatives:
- Organized invite-only executive roundtables and briefings focused on industry-relevant topics
- Developed event themes specific to each account’s goals and business context
- Reached out to stakeholders with personalized emails, LinkedIn messages, and targeted ads
- Arranged one-on-one conversations during events between sales leaders and decision-makers, tailored to each account’s needs
- Followed up with tailored content and 1:1 consultations based on insights from the roundtable sessions. These helped keep the conversations going and brought several key accounts closer to conversion
- Continued to nurture these accounts through ongoing, personalized campaigns to build trust and deepen relationships over time
Conclusion
By aligning teams, researching accounts in depth, and using tailored events to spark engagement, we helped EvoluteIQ connect with the right buyers and drive better outcomes. This case shows the value of focused, relationship-driven ABM for enterprise growth.
